Bryce Design Group is a group of designers and developers who provide design services across the full spectrum of brand identity, social media, print collateral, packaging, websites, signage and environments.

BDG takes pride in creating innovative, tailor-made solutions to complex marketing problems that directly produce brand momentum and sales. Our working model is simple and highly efficient: top-level talent works directly with clients which forges deeper partnerships, more potent work and the ability to respond to opportunities in today's ever-changing marketing landscape. Together, we can achieve extraordinary things.

We look forward to hearing from you.

BRYCE HENDERSON

CREATIVE DIRECTOR / DESIGNER

Bryce Henderson is an award-winning designer and creative director with over 20 years of experience in strategic branding, design, and marketing. Throughout his career, he has led creative initiatives for industry leaders such as The PGA of America, Digital Domain, and the ASR Group.

A graduate of the Savannah College of Art & Design (SCAD) with a BFA in Computer Art, Henderson launched his career immediately after graduation, forgoing the traditional post-college gap year. His strong work ethic and dedication led to his first role at FIJI Water, a rapidly growing startup, where he played a key role in distribution management, product sales, and marketing. This early exposure to the fast-paced world of startups laid the foundation for his entrepreneurial and creative approach to branding.

In 1999, Henderson joined Jester Digital as the design lead, helping shape the company's visual identity and marketing strategies. Jester Digital was an early pioneer in online gaming, 3D chat rooms, and digital music distribution—well before the rise of platforms like Napster—collaborating with artists such as Metallica and Nelly.

Henderson then transitioned to the role of Senior Designer for the Fine Art Exposition Division of DMG World Media, overseeing online and print campaigns for prestigious art fairs, including Art Palm Beach, ARTform, and The New York Fall Art & Antiques Fair.

A passionate golfer, Henderson played a pivotal role in his college golf team’s near qualification for an NCAA Division III Championship. His enthusiasm for the sport led him to The PGA of America, where he served as Senior Designer. In this role, he was responsible for conceptualizing and producing marketing and advertising materials for major PGA events, including the 2006 Grand Slam of Golf and the 67th Senior PGA Championship. His innovative merchandise designs for the championship set record-breaking sales for branded PGA Tour merchandise.

In 2011, Henderson was recruited by Digital Domain, a renowned visual effects studio founded by James Cameron. As Creative Director, he led marketing campaigns for high-profile projects, including the “Virtual New York Mets,” the branding and marketing strategy for the Digital Domain Institute, and Digital Domain Park, the NY Mets’ spring training facility. Digital Domain’s impressive portfolio includes blockbuster films such as Iron Man 3, the Transformers series, and Titanic.

Henderson now brings his extensive creative expertise and marketing acumen to his own venture, Bryce Design Group, where he continues to deliver innovative branding solutions for clients across various industries.